TheMacJedi

I’m not going to go into depth about MobileMe features because you can find 100’s of those reports elsewhere.

I want to point out that MobileMe is a rebranding and update of DotMac, which was a rebranding and update of iTools.

When Steve Jobs first announced the switch from iTools to DotMac he made referrence to the fact that Miscrosoft was even sure what their own DotNet service was for. While these two services weren’t anything alike that didn’t matter, DotMac was touted as Apple’s way of knowing how to implement a service Microsoft had started. So Apple used Microsofts own marketing to it’s benifit. DotMac was not competition for DotNet, it just adopted the naming convention.

When Phil Schiller was finished touting all of the features of MobileMe over DotMac he refered to it as “Exchange for the rest of us”. Yes, Exchange would be another Microsoft technolgy. Still not a direct competitor but certainly much closer than before. MobileMe and Exchange do many of the same things.

This would be the second time Apple used a Mirosoft technolgy to promote it’s own. Clever Apple, you can’t fool us, we know you don’t invent everything, just the really good stuff.